Magazine Design
Tiny Computers
Monthly catalogue
Market
High Street retail computer sales to the consumer and business markets
Brief
Increase the effectiveness of an existing monthly brochure which was used as a fulfillment device for press advertising and general enquiries, and as a carry away for an unclosed sale in the shops
Solution
- Divide the exiting product range into more understandable categories
- Incorporate more lifestyle photography
- Simplify the decision making process for the customer
Elements
- Magazine design
- Copywriting
- Photography
- Page make-up
- Picture sourcing
- Repro
Format
- A4 landscape
- Print web offset
- Quantity 160,000 monthly