NHA is a specialist catalogue design company based in London
To design hard-hitting catalogues requires understanding and expertise that is very different from brochure design.
There are specific, extremely important, catalogue design requirements for selling off the page:
- An understanding of square inch analysis and product density
- Allocation of best sellers to hot spots such as covers, inside covers, first & last spreads, etc
- Change of pace through "stopper" pages to slow the reader down and heighten interest
- "Heroes" to provide a focal point
- Easily accessible copy and order information
Without this knowledge catalogue design will never achieve its full potential.
We understand the difference between a beautifully produced corporate brochure and a "selling" product catalogue. And we understand the importance of building long term relationships which enable us to further understand our clients' business and provide a pro-active approach.
NHA Design Blog feature: Brochure or Catalogue? What's the Difference?
Remote Working/International Liaison
Remote working is all part of the challenge and poses no problem for us. We’re as happy to liaise with your colleagues and our contractors abroad, as we are to deal with clients and suppliers here. In fact, many of our clients are international organisations, with offices all over the world.
We regularly produce entire projects without ever meting face-to-face. Images and text arrive from all corners of the world; proofs are exchanged and approved via e-mail and the web; and we deliver finished products to all sorts of places. Design and production of Shell in the CIS is a good example.
It’s all very well telling you about our professional design and production service; you want to see that we have experience of communicating brands successfully. Browse the NHA Projects section to discover more.