dti & the British Tourist Authority

Trade Fairs in Britain

Brief

Combine an existing BTA exhibitions calendar with 7 different language DTI Trade Fair guides into one overall publication. Produce the most economical format commensurate with the majority of copies being distributed abroad and sell advertisement space to offset the cost of production.

Solution

An A5 booklet translated into each of six foreign languages.

Format

• Size: A5 - 88+4 pages
• 115,000 copies
• Material: 190gsm woodfree and 70gsm bcm
• Printed: Heat set web offset & sheet-fed litho

Elements

• Graphic design
• European language translation
• Japanese translation
• Arabic translation
• Page make-up
• Create text from outline copy supplied
• Repro
• Print management

Special Requirements

Translate text to French, German, Italian, Spanish, Japanese & Arabic.

Sell advertisement space

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