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Exhibition Guide design and print
dti & the British Tourist Authority -
Trade Fairs in Britain
Brief
Combine an existing BTA exhibitions calendar with 7 different language DTI Trade Fair guides into one overall publication. Produce the most economical format commensurate with the majority of copies being distributed abroad and sell advertisement space to offset the cost of production.
Solution
An A5 booklet translated into each of six foreign languages.
Format
- Size: A5 - 88+4 pages -
- 115,000 copies
- Material: 190gsm woodfree and 70gsm bcm
- Printed: Heat set web offset & sheet-fed litho
Elements
- Graphic design
- European language translation
- Japanese translation
- Arabic translation
- Page make-up
- Create text from outline copy supplied
- Repro
- Print buying
Special Requirements
Translate text to French, German, Italian, Spanish, Japanese & Arabic.
Sell advertisement space