Golden Lady

Market

GOLDEN LADY is Europe's premier producer of ladies fashion hosiery. In Italy, the combination of innovation and styling has captured almost 40% of the highly fashionable hosiery market.

In recent years GOLDEN LADY has expanded into other parts of Europe, including the UK.

We've helped with a number of projects:

• A promotional programme to incentivise retailers
• Point-of-sale material
• Promotional packaging
• Consumer brochure

Brief

Produce a brochure to act as a response mechanism for the direct sell TV ad

Elements

• Plan Content
• Brochure design
• Copywriting
• Make-up
• Repro and printing

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