Haworth Office Furniture Corporate Brochure

Brief

Haworth, one of the top three office furniture manufacturers in the USA briefed us to increase awareness of their Cameron and New Views ranges to UK architects and specifiers. Budget was modest.

Solution

Produce hard-hitting inserts in highly targeted publications using a competition as reply incentive

Elements

• Designed and produced inserts of each range.
• Produced media plan and subsequently booked inserts, passing on negotiated discount to client.
• Conceived and implemented competition and prizes to incentivise target market.

Format

• Size: 240x240mm
• 36,000 copies
• 8pp roll fold
• Die-cut to shape with low-tack adhesive applied to prevent accidental opening.

Result

An 11% response rate - far exceeding expectations.

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