International Wool Secretariat

Wooltweed Animals

Brief

Conceive a relevant and evocative name together with a promotion for a new range of wool carpets based on the Berber technology but featuring a range of natural colours. The range to be manufactured exclusively with very high wool content.

In the first instance this promotion was aimed at the spinners and carpet manufacturers before progressing to the retailers and consumers.

Solution

• Conceive the name "Wooltweed" and theme the promotion on the strap-line "Naturally inspired".
• Make models of 4 animals (owl*, salmon, frog and butterfly) using carpet.
• Produce brochures to sell the concept to spinners and manufacturers
• * The owl stood nearly 4 feet high and ended his days in the window of a carpet retailer in Tokyo!