JJB Sports & Sports Division Catalogues

Market

The UK's number 1 sports retailer with impressive expansion plans.

Brief

Build incremental sales beyond that generated by retail outlets

Solution

Gradually introduce direct marketing campaign. Initially produce catalogue to be both mailed to existing database and used in store.

Format

• Size: A4
• Pages: 64
• Print: web offset, 300,000 copies

Elements

• Marketing input
• Design
• Copywriting
• Page make-up
• Photography (location and still life)
• Picture source
• Repro

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