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Sports Retail Catalogue Design
JJB Sports & Sports Division Catalogues
Market
The UK's number 1 sports retailer with impressive expansion plans.
Brief
Build incremental sales beyond that generated by retail outlets
Solution
Gradually introduce direct marketing campaign. Initially produce catalogue to be both mailed to existing database and used in store.
Format
- Size: A4
- Pages: 64
- Print: web offset, 300,000 copies
Elements
- Marketing input
- Design
- Copywriting
- Page make-up
- Photography (location and still life)
- Picture source
- Repro